GroleaContact Us
Post-PMF B2B SaaS · €2–20M ARR

AI-first is a
leadership
decision.

We embed next to the founder, own the AI-first rewrite, and hand you a running growth system in ninety days.

01 · The room

Four symptoms. One missing seat.

Post-PMF SaaS doesn't fail for lack of tools. It fails because nobody owns the rewrite.

01

Pipeline is flat. Spend is not.

The channels stopped converting. The budget didn't notice.

02

Every team has a chatbot. No team has a workflow.

Everyone's experimenting. Nothing sticks.

03

Every function added a head. None added a system.

The skills were never the gap. The structure was.

04

"AI" is in the roadmap. Not the org chart.

You're documenting the past. The future already moved.

Capability compounds. So does the gap.

We make the noise
disappear.

02 · The work

Ninety days. Four moves.

One senior operator, sitting next to the founder. A working AI-native system by week six. Yours to run by week twelve.

Week 01–02
Diagnose.
Three constraints that matter. Twelve vanity projects retired. A decision the board can read in one page.
Output
North star & kill list
Week 03–06
Engineer.
The first AI-native loop — signal, agent, content, outreach — live on your stack. Humans where they matter. Agents where they don't.
Output
Pipeline v1, shipping
Week 07–10
Compound.
Real budget. Real customers. Weekly experiments. Every loop makes the next one easier. Your team learns to run it.
Output
Revenue, attributable
Week 11–12
Handover.
Playbook, roles, twelve-month roadmap. You don't need us to keep going. We'll stay if you want a thinking partner.
Output
Owned. Running.

The process sounds right? Let's find out if the fit is there.

Book a fit call →
03 · The stack

Top to bottom. One rewrite.

We work through the whole stack — so the system compounds instead of breaking at the seams.

L1 · Leadership

Founder & org

  • AI-first operating thesis
  • Org design + hiring bar
  • Board-ready narrative
  • Category & ICP calls
L2 · Process

Operating rhythm

  • Experiment cadence
  • Sales ↔ marketing ops
  • Weekly / quarterly rituals
  • KPI + attribution model
L3 · Product

Growth surfaces

  • Onboarding + activation
  • Pricing + packaging
  • In-product loops
  • Lifecycle automation
L4 · Agents

AI workflows

  • Intent + enrichment
  • Content generation
  • Outreach + SDR agents
  • Eval + guardrails
04 · The offer

Fractional Growth Leader.

One engagement. Not a menu. Ninety days, next to the founder, accountable for the number.

One engagement · Not a menu

Ninety days.
Next to the founder.

Two to three days a week. In your exec standup. Running your growth review. Owning the rewrite.

Engagement
12 weeks
From
€18k/ month
01
A seat at exec level
2–3 days/week. In your standups, OKRs, and board prep.
02
Audit & roadmap
Diagnosis and a 12-month plan. Yours to keep.
03
Working AI stack
Agents and workflows live on your infrastructure by week six.
04
Team upgrade
Hiring scorecards, training, documented playbooks.
05
Board-ready reporting
Narrative, metrics, progress — packaged for your next round.
05 · Selected work

Shipped. Not pitched.

Post-PMF SaaS leads the work, with selected Web3 and deep-tech engagements.

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Trusted by
groweoinfrakitysoftcapmanspyce5
06 · Founder

The seat next to you is taken by someone.

At this price point, you buy a person — not a brand. Here's who.

Kimmo Nurmisto
Kimmo Nurmisto · Founder

Fifteen years building growth systems for technology companies. AI-native operator.

Growth

SaaS, deep tech, Web3 — pre-seed to listed.

Founder of Grolea. Co-founder of SPYCE.5.

Growth advisory for CapMan, Groweo, and Infrakit.

AI

Senior Lead at Innovation Fund Sitra — driving AI-led productivity across the Finnish public sector.

Paperclip AI agent company operator.

Creator of Paperclip Blueprints — an open-source CLI for creating Paperclip companies.

Systems

Operator, not agency. Exec-level seat, accountable for the number.

15+ years across strategy, marketing, product, and RevOps.

One engagement. One operator. One outcome.

The AI-first pivot isn't a rebrand. It's what fifteen years of growth leadership does next.

Let's make
the call.

Book a call →kimmo@grolea.com
Helsinki · Remote-firstResponse < 24hNDA on request