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Selected work · 2022 — 2025

Strategy that ships

Engagements across deep tech, Web3, and SaaS: narrative, brand, go-to-market, and product. The same operators behind every line.

07
Case studies
€350K+
ICO raised · SWAN
€1M
Growth round · Spyce.5
Featured · 2024Accelerating Growth for Groweo with CapMan
Dec 2024investment advisory

Accelerating Growth for Groweo with CapMan

Expert advisory supporting CapMan’s Growth Equity investment in Groweo through assessment, interviews, and strategy workshops.

investment advisorystakeholder interviewsstrategy workshop
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Launching the first MiCA-compliant meme coin
Mar 2025

Launching the first MiCA-compliant meme coin

How White Swan became the first MiCA-compliant meme coin while navigating crypto regulations.

brand strategybusiness strategycontent strategymarketing strategyproduct innovationtoken designweb3
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Building the future of Web3 interoperability with HAVN
Feb 2025

Building the future of Web3 interoperability with HAVN

HAVN redefined blockchain interoperability by connecting hybrid chains into a seamless, decentralized network.

brand strategybusiness strategycontent strategymarketing strategyproduct innovationtoken designweb3
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Building the next-gen blockchain infrastructure: SPYCE.5
Aug 2024

Building the next-gen blockchain infrastructure: SPYCE.5

From concept to launch: an infrastructure-as-a-service vision built on IOTA, including product design, marketing site, and ecosystem partnership.

business strategygrowth marketingproduct innovationservice designUI designweb3
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Driving growth: New strategies for Autoliitto’s membership growth
May 2023

Driving growth: New strategies for Autoliitto’s membership growth

Growth strategy and continuous development to improve Autoliitto membership acquisition and retention through research, workshops, and prioritized initiatives.

continuous developmentcustomer acquisitioncustomer retentiongrowth strategyideation workshopstakeholder interviews
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How our marketing accelerated EveryonePrint’s acquisition
May 2023

How our marketing accelerated EveryonePrint’s acquisition

How marketing strategy, positioning, and SEO accelerated EveryonePrint’s growth and contributed to its acquisition by Y Soft.

brand awarenesscontent marketinggrowth marketingSEO
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How we helped Infrakit crystallize the true value they enable in an emerging market
May 2022

How we helped Infrakit crystallize the true value they enable in an emerging market

Customer research and journey mapping to crystallize Infrakit’s value propositions and guide product, customer success, and marketing.

customer journey mappingcustomer researchcustomer surveystakeholder interviewsvalue proposition
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